Files are stored. Albums are opened.
A gallery link is forgotten within months. An album stays in the living room for decades, and it carries your name.
The photos that stay
Hard drives fail and phones get replaced. A printed album is the copy a family still has many years later.
Your work, shown to others
Clients show their album to family and friends. Every album you deliver is your portfolio in someone else's home.
More value in every shoot
An album raises the value of your package, and copies for the family add to it.
A finished piece of work
You hand over an object made by hand, not a download link. That is what clients remember and recommend.
Do not leave your best work to a phone screen.
You invest in cameras, lenses and hours of editing. Where your clients finally see the result should not be left to chance.
On a screen
- Brightness, colour and size you cannot control
- Seen for a few seconds, between notifications
- Different on every device
In an album
- The final result is the one you saw and approved
- Looked at slowly, page after page
- The same for everyone who opens it
Every event is a story. An album tells it in order.
A photographer is an observer. Through the lens you see the moments as they happen: the waiting, a glance, the laughter, the quiet moment nobody else noticed.
An album puts those moments back in their sequence. Turning the pages, your clients read the day from beginning to end, the way you saw it. A folder of files cannot do that.
This is the added value of your work, and the album is where it shows.
An album adds value to every shoot
Not only weddings. Wherever people want to keep their photographs, an album turns a set of files into something they value, pay for and keep.
Weddings
The story of the day from start to finish, in the one object the couple will keep for life.
Christenings
A keepsake for the family and the godparents. Copies are an easy addition here.
Newborn and baby
The first days go by fast. Parents want them on paper, and grandparents want a copy.
Family and children
A yearly session becomes a collection on the shelf, and a reason to come back to you every year.
Maternity, portrait and boudoir
Personal photographs that clients prefer to keep in a private album and not on a phone.
Engagement and pre-wedding
A small album or a guest book for the wedding day, and a first sale before the wedding itself.
How to offer albums to your clients
Start with a base album in your package
Price an album that represents you into every package from the start. Then let your clients add what they want themselves: more spreads, a leather cover, endpapers, a box. Every upgrade is extra income for you, without extra selling.
Show a real album at the meeting
Clients choose what they can hold. One sample album on the table does more than any gallery on a screen.
Let your clients choose it themselves
With Your Client Preview you send a link and your clients pick materials, colours and personalization. Their choices arrive in your account. All you do is add the photo files, and the album is ready to order.
Offer copies for the family
Smaller copies of the same album are an easy extra. From the cart, Order a copy uses the same photos, and the copies discount applies to all albums of the set.
Clients buy what they can hold. Keep demo albums in your studio.
A sample album on the table does the selling for you. Your clients feel the paper and the cover, see how the pages lie flat, and understand at once what they are paying for.
- Show two sizes and two materials side by side, and the upgrade sells itself.
- Let clients choose from what is in front of them, not from a price list.
- Take them to meetings and fairs: a sample is your portfolio in print.
Samples cost 25% less than the full price. Every year you can order up to 4 sample albums and 4 sample boxes, each with a DEMO stamp on the back. Tick Order as a studio sample on the product page.
How studio samples workThe more albums from one shoot, the lower the price
For albums with 20 spreads or more, on all the albums of the set.
- 5%2 albums
- 10%3 albums
- 15%4 albums or more
